Projects

In my Public Relations Writing class, I had the opportunity to create a fictitious company and create a CSR program for it. I created a company called the Charlotte Bobcats because I enjoy baseball and the community it creates.  I developed an idea for the CSR program, which includes the following goals: 

• Raise awareness of the team

• Inspire fan loyalty

• Increase game-day attendance 

• Strengthen employee morale

The program would involve raising awareness about our team and the importance of funding housing projects for underprivileged families in need.

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In this area, you will find a CSR memo, followed by a news release, a fact sheet, a media alert, and a proactive pitch.